simpler is better
Consumers do not want complicated explanations. They just know if your product is what they are looking for. Present your product as simple as possible. Make it easy to remember.
Word of Mouth
Build an identity
Visibility and Presence
All of this important notes boil down to the ability of your brand to be seen on all platforms.
Running marketing ads on all available mediums, targeting the right audience, with proper timing and scheduling. Get on multiple business directory. Have a website or an app for your brand. Get on search engine results.